Brand
Brand
We're living in the age of drones. From virtual machines to you yourself simply following pre-set expectations. Life is more than that. Don't be afraid to live life.
Dienastie was founded 2011 by Swedish designer Jesper Lindquist and started out as a sunglasses brand. It could now more be described as a movement, an ideology, focusing on inspiring people to pursue their true goals in life.
It’s a platform for creative heads showcasing a lifestyle where you pursue your true goals. We’re photographers, graffiti artists, parkourers, DJ's, art illustrators, musicians, race car drivers, surfers, architects, skaters and more.
Welcome to our Dienastie where you set and live by your own rules. Where you break free creating a new a set of essentials. Where you can be wrong in all the right ways.
We're all born with a purpose and an identity. We all have unique goals and dreams. Just be you.
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@SZ Fashion week SS17
2017.03.24
Thanks for all the awesome feedback! And special thanks to KAMI ANGER Studio for the collective efforts. Glasses out very sooooon!
No#1 in ARchdaily's 25 Instagram accounts to follow
2016.09.10
Dienastie Ambassador NukeProofSuit made it to the number 1 slot in the 25 Instagram accounts to follow on Instagram by prestigious architecture site Arch Daily. The article features his shoot with fellow Dienastie ambassador Erik Biedron in Hong Kong last month.
Dienastie in Nerve Movie Trailer
2016.08.16
Dienastie featured in the new Nerve movie trailer! Check out the clip of Daniel Lau (0:09) wearing our glasses on top of the centre in Hong Kong!
GAIA House of shades Launch event
2016.08.15
Dienastie stockist GAIA House of Shades in indonesia is arranging a launch event for one of their stores in Bali today. Come by and say hi if you're closeby!
Lambo style
2016.07.24
Head of design and Dienastie founder Jesper Lindquist trying out our new Lamborghini. We couldn't be more stoked to collaborate with JR Racing driver Dasheng Zhang this year!
Dienastie X Nicoline AAgesen
2016.04.20
Here's a sneakpeak of our our photo collab with Hong Kong-based Danish photographer and model Nicoline Aagesen. Feature and interview with our fellow Scandinavian friend will be up soon!
DIENASTIE AMBASSADOR Luca Werner sliding down the alps
2016.03.15
German video/photo-grapher and friend Luca Werner taking chill to a new level down the alps.
Dienastie Ambassador Keow Wee Loong climbing Volcano Bromo, Indonesia
2016.02.10
Malaysian photographer and friend Keow Wee Loong is taking photography to a new level as he was climbing up and snowboarding down erupting volcano Bromo in Indonesia some time ago. Check out his Instagram for more adventures
ELECTRIC CITY Photo & Art Exhibiton 27th of January 2016
2016.02.20
Join us for an awesome eve! We've teamed up with The Hive in Hong Kong for another great photo and art exhibition. See works by Erik Biedron and Jesper Lindquist from Dienastie, Daniel Lau, Beerkus, Aaron Brimhall, Lamyock, 5.12, Jack Fung and more.
Come by for free drinks and food! Erik and Jesper will be DJ-ing as well
Dienastie ambassador Mass Luciano - Wins the Mr. Gay World Title
2016.01.07
Big congrats to our Hong Kong friend Mass Luciano who won the Mr. Gay World title last year. We've been working with this ambitious fashion blogger/stylist/designer for quite some time now and we couldn’t be more happy for him! Stay tuned for the interview and until then check out his instagram and support Mass as he pushes awareness of rapidly increasing HIV infections in Asia.
DIENASTIE At clockenFlap in Hong kong
2015.11.29
Dienastie with A$AP Rocky, Neon Indian, OWK, Subyub Lee and many more at Clockenflap festival 2015
DIENASTIE DAREDEVIL
2015.05.26
Daredevil Jasmine's 1969 Camaro flying across Europe in the Gumball 3000.
Photo credits: Jonas Linder
DIENASTIE STORES
2015.05.25
A brand new place to get your Dienasties in Hong Kong. Lovers and Friends opened their third location this weekend at LCX, TST.
Situated at the most hustle and bustle hub in Tsim Sha Tsui, located on the 3rd floor of Ocean Terminal, Harbour City, LCX is one of the most popular fashion destinations in Hong Kong. A vibrant mix of cutting edge brands are perfectly complemented with many art happenings.
DIENASTIE DAREDEVIL
2015.05.23
Our supergirl Daredevil Jasmine just started the Gumball 3000 street rally in Sweden. Follow her and her team driving a flaming hot red 1969, Z28 Camaro, from Stockholm to Las Vegas!
EVENTS
2015.05.11
We kick off summer with a huge boat party together with our friends at Nice Pops, Havaianas and Above Second. Head over to Pelago now to get your tickets. They will go faaaast!!!!
EVENTS
2015.04.18
We are ready for the masses!!!
EVENTS
2015.04.11
Next Saturday 18th, at LIGHTSTAGE on Hollywood, we put on a new type of Photo Exhibition. Music, mixed with art, tattooing, and drinks!!!
Come by and check it out!
Grand Opening Party - BORN FREE Photo Exhibition
We're living in the age of drones. From virtual machines to you yourself simply following pre-set expectations. Life is more than that. Don't be afraid to live life. We're all born with a purpose and an identity. We all have unique goals and dreams. Just be you.
Photographers Aaron Brimhall, Daniel Lau, Bludshot, Erik Biedron, Linus Ma and Kyra Campbell (HKwalls) showcase a life where you set and live by your own rules. Where you break free creating a new a set of essentials. Where you can be wrong in all the right ways.
RSVP to contact@dienastie.com, before April 16, to get on the guest list
Come by for drinks, Nice Pops and churros!
Live Tattooing by Tattoo Temple
Live Grafitti by 4GeT
Music by D Kollektiv
All proceeds will go to Children's Heart Foundation
8:00pm, 18 April 2015
@ LIGHTSTAGE
218 Hollywood Road
Fashion work
2015.03.18
CHIC fashion fair in Shanghai is massive. Try to get in if you can.
FUN
2015.03.16
Even top leaders needs to get #NASTIE!
VEEP it out!
EVENTS
2015.03.13
Last night was madness! Great Food, Great Drinks, Great Music, Great People, so great that the police had to show up twice to tell us to turn it down...
What did we do? We TURNED IT UP!
Fashion work
2015.03.12
Time for another go at the HUB Hong Kong. We are happy to participate and show our wide new range to the fashion lovers of South East Asia.
EVENTS
2015.03.06
Get ready to the launch of Summer 2015!!!
We are proud to launch our new handcrafted line of creative sunglasses - DIENASTIE ACE. Together with the HUB fashion fair, we are launching with a rooftop party in the skies of Hong Kong. A night you most likely won't remember...
D2 Place, 10th Floor
Lai Chi Kok
MTR Red Line - exit D2
100HKD incl. food and drinks!
RSVP to info@dienastie.com, before March 9, to get on the guest list!
AROUND THE WORLD
2015.02.21
With our new Dienastie ACE collection, ready to launch in early March, here is teaser of the Stealth - Matte Grey with Copper mirror lens. Shot on Marina Bay Sands Boardwalk in Singapore.
Pre-release sales available now
REAL LOVE
2015.02.14
Happy Valentine's everyone! We love you! Our gift to you is a special Valentine's discount, only today and only at our new webshop!
Discount code: VALENTINES2015
LOVE
2015.02.05
DIENASTIE in BOOM MAGAZINE's Valentine's gift guide. Check it out!
EVENTS
2015.01.17
Great event last night at Dahood, Causeway Bay. We opened with a special photo exhibition featuring urban explorer Erik Biedron. This was also the opportunity for the release of the new Chrome & Chase collection, together the launch of Dienastie at the Dahood stores. 400+ people came down.
Big thanks to everyone and of course to our fantastic sponsors; Red Bull, San Migel and Grey Goose!
Pictures from the event here!
LOVE
2015.01.15
Milk Magazine showing us some TLC in the latest edition.
